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WTF does HDYHAU mean?

WTF Does HDYHAU Mean?
WTF Does HDYHAU Mean?

With the recent chatter about post-iOS14 attribution, you may have seen "HDYHAU" surveys mentioned as a solution. HDYHAU stands for "How Did You Hear About Us?" and provides a simple yet effective way for brands to understand what channels their customers are coming through.

The HDYHAU survey method is designed for attribution since it derives the data directly from customers after checkout. Simply ask "How Did You Hear About Us?" and provide a list of channels for customers to choose from (including an "Other" field").

A HDYHA Post Purchase Survey
A HDYHA Post Purchase Survey

Not only are HDYHAU surveys excellent for solving IDFA issues, but they're also extremely useful for attributing hard-to-measure channels like offline spend and TikTok.

HDYHAU surveys are most often found on the order details page displayed immediately after purchase. This valuable real estate leads to 50%+ response rates on average.

A HDYHAU Survey in the PostPurchaseSurvey.com Store
A HDYHAU Survey in the PostPurchaseSurvey.com Store

Setting Up a HDYHAU Survey

Getting started with a HDYHAU survey will take under a minute for most people. You can easily spin up a survey by asking "How Did You Hear About Us?" in the title and providing response options that align with your paid marketing and organic channels. Here are the steps to setup a HDYHAU survey with PostPurchaseSurvey.com:

First select "Add New Survey" on the Survey Page

Select "Add New Survey" on the Survey Page
Select "Add New Survey" on the Survey Page

Next, select a Single Response Survey (this ensures customers can only choose one option for their response)

Select "Single Response Survey" in the Survey Builder
Select "Single Response Survey" in the Survey Builder

Next, select the "Marketing Attribution Survey" which is a template of the HDYHAU survey (PostPurchaseSurvey.com embeds their templates within the app to make it easy and seamless to get a survey running).

In the Survey Editor, add or remove the preconfigured response options with ones that apply to your store.

The Survey Editor on PostPurchaseSurvey.com
The Survey Editor on PostPurchaseSurvey.com

Next, press "Create New Survey" and turn the survey on to get it running.

The Survey Editor options on PostPurchaseSurvey.com
The Survey display options on PostPurchaseSurvey.com

Analyzing Data from a HDYHAU Survey

Once you have an active HDYHAU Post Purchase Survey, being able to easily visualize and analyze that data is paramount to driving insights that power great business outcomes.

Analytics for the HDYHAU survey
Analytics for the HDYHAU survey

This feedback provides invaluable insights into your ROI in certain channels and where your company should be allocating capital in the future. In the age of increasing targeting headwinds, adding a HDYHAU survey to your brand's post purchase experience is a critical source of data that you can't afford to ignore.

In addition, a good Post Purchase Survey platforms will include an integration to outside sources for free. Exporting HDYHAU data to Klaviyo automatically exports survey response data on a per customer basis empowering merchants to create segments and flows which can increase revenue and conversion rates.

Setup the Klaviyo integration in the PostPurchaseSurvey.com app to turbocharge the way you use HDYHAU surveys
Setup the Klaviyo integration in the PostPurchaseSurvey.com app to turbocharge the way you use HDYHAU surveys
The Klaviyo & PostPurchaseSurvey.com integration displays the question and answer by customer
The Klaviyo & PostPurchaseSurvey.com integration displays the question and answer for each customer

What to Look for in a HDYHAU Post Purchase Survey Solution

  • Fast and easy to setup
    • Look for a Post Purchase Survey App that has built-in templates and a simple UI that can get you capturing insights in minutes
  • Native Integration for Better Conversion
    • Ensure you get the highest completetion rates possible with a survey provider that automatically matches to your store's theme and colors; even better, find solutions that do not degrade your brand by displaying their name (Careful, some survey providers embed code on their surveys that link customer's back to THEIR websites)
  • Simple Analytics & Dashboards
    • Accelerate the time it takes you to realize money-making insights by using a Post Purchase Survey solution with a clean, simple analytics page
  • Easy Export to Klaviyo
    • Harness the true power of surveys by connecting your Klaviyo for creating targeted segments and flows that greatly improve conversion rates

If you're looking to get started using the same solution 7 figure DTC brands use to run their Post Purchase Surveys, get started for free on the Shopify App Store. PostPurchaseSurvey.com will get your brand up and running in under a minute with easy to use templates, automatic theme and color matching, a powerful but simple dashboard, and an easy Klaviyo integration all for free.