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PostPurchaseSurvey.com vs EnquireLabs: Which One is Right for YOU?

Both are great platforms and excel in different areas. Here's how you can pick the right one for you!

PostPurchaseSurvey.com vs EnquireLabs

Both PostPurchaseSurvey.com and Enquire are great options for collecting Zero-Party-Data directly from your customers. They can be used for attribution, conversion rate optimization, conducting competitor research and countless other ways that help grow your business.

Each solution excels in different areas and offers features not seen in the other. At the end of the day, the right choice depends on your brand and what you need in a Post Purchase Survey solution. That's why we wanted to dive into the similarities and differences of each, so you can decide which one is the best for you. In this guide, we're going to be diving into the following categories:

  1. Company histories of PostPurchaseSurvey.com and Enquire
  2. How PostPurchaseSurvey.com makes your more money
  3. Automate Customer Research
  4. 3 reasons our customers choose PostPurchaseSurvey.com
TLDR: What's the difference between PostPurchaseSurvey and Enquire?
  1. PostPurchaseSurvey.com is the easiest survey platform on the market with pre-built templates, drag and drop and a minimalist user interface. It was developed by a mid 7-figure/year merchant with the goal of automating customer research and streamlining speed to insights in order to quickly scale revenue. Enquire doesn't have pre-built templates or drag and drop but their interface is still very straightforward.
  2. ROAS calculator and projective analytics. Using Customer Driven Attribution (an attribution method that most heavily weights customer feedback), PostPurchaseSurvey.com allows you to calculate your per-channel ROAS to get better insights into your channel returns. Enquire integrates with third party platforms like TripleWhale to assist with attribution.
  3. The free plan lets you use PostPurchaseSurvey.com surveys for free up to 100 orders every month. You aren't forced to automatically upgrade and can use the free plan for as long as you'd like. Enquire doesn't offer a free plan although they do offer a 14 free trial.

The histories of PostPurchaseSurvey.com and Enquire

EnquireLabs, headquartered in New York City, was started in 2018 by Mat Bahr and is currently a team of 7. While large brands have been using custom built Post Purchase Surveys for years, Enquire was an early no-code option made specifically for Shopify Stores.

Their stated mission is to operationalize direct-from-consumer data. With features like multiple survey options, followup questions and their Question Stream, Enquire is geared towards the collection of insights directly from customers.

Here's quick look into their survey dashboard:

Founded in 2022, PostPurchaseSurvey.com was built with the goal of making [automating customer research for high growth/busy merchants] it as easy as possible to collect insights from consumers [Other option: using years of learnings around customer research and baking that into an app]. Philip Pages, the Founder, had previously built a mid 7-figure/year eCommerce brand and used dozens of Shopify Apps. These apps were generally made by developers for merchants. The UI wasn't always intuitive and the app sometimes slowed down or even broke parts of his store.

PostPurchaseSurvey.com was built For Merchants, by Merchants and this can be seen throughout the app's DNA. The pre-built survey templates are the same ones Philip used in his store to help him scale. They've been tested and iterated to optimize for maximum responses and ROI and can be up and running in 5 clicks.

As a merchant, your time is extremely valuable - a store doing $1,000,000/yr would equate to a founder's billing rate of $480/hr. It's costing you thousands spending endless hours trying to learn a platform. That's why PostPurchaseSurvey.com is easy. Easy to get started. Easy to use. And easy to take action on your data.

With 5 clicks and 15 seconds, you can have a survey running on your store.

The ROAS calculator and rich projective analytics allow you to quickly understand your return on ad-spend with per channel grannuality so you can take action on that data and make more money.

PostPurchaseSurvey.com is the ultimate customer research automation tool built for merchants serious about scaling their stores.

Making it easy to get started, take action on and make money from customer survey data.

How PostPurchaseSurvey.com Makes You More Money

The most popular use case for PostPurchaseSurvey.com is running an attribution survey. Picture this scenario: you go to checkout online and place an order for that sweet pair of kicks. Then, on the thank you page, a survey pops up asking you a simple question:

"How did you hear about us?"

This is an attribution or HDYHAU survey (they're the same thing). It may not look like much, but this simple survey gives a huge competitive advantage to brands who implement them.

By understanding exactly where your customers are buying from, you're able to invest more heavily in those channels and improve your ROAS in the process.

On the flip side, you're also able to reduce spend in channels where your customers aren't buying from. Further improving profitability in your brand.

There's a reason why successful DTC brands like Brooklinen have been using Post Purchase Surveys for years.

It's because they work.

While both PostPurchaseSurvey.com and Enquire let you run attribution surveys, PostPurchaseSurvey.com makes it as easy as possible by allowing you to select a pre-built template to get up and running in seconds.

Here's a quick example of getting started with one of the template options:

An example of how easy to use PostPurchaseSurvey.com templates are to use. 5 clicks, 15 seconds.

Do customers answer Post Purchase Surveys?

You may be asking yourself, everything sounds great so far, but do customers actually respond to the surveys? Why not just use a Google Form sent out in the post purchase email?

One of the things both companies do really well is native survey integration with your theme. By automatically matching your store's design, the survey looks like an extension of your shop.

You've worked hard to build your brand's image, the last thing you need is a jarring off-brand survey that makes your customer's think they're being scammed.

Because of this sleek, native survey design, both PostPurchaseSurvey.com and Enquire report that their customers see 50%+ response rates. These kind of numbers just aren't possible with email.

For example:

Let's say you're trying to survey 1000 customers.

With a Post Purchase Solution, you'll get at least 500 responses (if not more). 

With a survey emailed after an order:

🔴
Email Open Rate (20%) → Click Through (3%) → Survey Completion Rate (60%) = 18 responses

By implementing a Post Purchase Survey solution, you're getting almost a 2,700% increase in survey replies! That means you can make decisions faster and start increasing your ROAS sooner.

One slight difference to note is that the button on PostPurchaseSurvey.com's survey is clearer and stands out more. The Enquire button blends in with the page and is sometimes easy to miss. (Side by side comparison shown below)

Also, it's important to note that Enquire adds their branding with a link back to their website on lower level tiers (Free and $49/month).

PostPurchaseSurvey.com on the other hand doesn't add their logo at all - no matter the plan. As a merchant himself, the PostPurchaseSurvey.com founder really disliked when software companies added this to his website. He didn't want the traffic he worked so hard to attract to be linked away.

That's why PostPurchaseSurvey.com won't add their branding to your website.  

PostPurchaseSurvey.com will never inject their branding or website link onto your store

Enquire Survey:

Enquirelabs survey
Enquire survey. Notice the hyperlinked branding

PostPurchaseSurvey.com Survey:

PostPurchaseSurvey.com survey
PostPurchaseSurvey.com survey. No injected branding

Automate Market Research

For years, conducting consistent market research has always felt out of reach for most eCommerce sellers.

Huge companies spend hundreds of thousands of dollars to hire big consulting companies to conduct their research for them.

On the other hand, most eCommerce merchants are so busy running their stores that spending hours talking to customers on the phone is not a luxury they can afford.

Many merchants make efforts at sporadic intervals to talk to their customers and the insights are hugely valuable. However, the time commitment to do customer research means it can never become a consistent routine - despite the research's value.

That's the beauty of Post Purchase Surveys: they allow you to run customer research on autopilot.

You can stick to the old reliable "How did you hear about us survey?" or you can ask more specific questions like "What are our competitors doing better than what we do?."

Ask single response, multi-response or open ended style questions (both PostPurchaseSurvey.com and Enquire offer this). The possibilities are endless.

For the first time you're able to consistently and reliably talk to your customers.

The best part?

You get to keep a pulse on your market without lifting a finger.

3 reasons our customers choose PostPurchaseSurvey.com

1) Get insights into why customers buy in order to acquire more like them

No-code Post Purchase Surveys are the next-generation of customer research. Your customers know why they bought, how they view you against your competitors and what products they want to see you make next.

So ask them.  

Every unsurveyed order that comes in is a missed opportunity to better understand your customers. The more you know about your customers, the easier it is to profitably acquire more just like them.

2) PostPurchaseSurvey.com is built with a merchant first mentality

Built for Merchants, by Merchants. It's not just a catchy tagline, it's what makes PostPurchaseSurvey.com unique. Features are built with a deep contextual understanding of what a merchant needs to scale to 7-figures and beyond. If a feature doesn't help a you gain a competitive edge, it doesn't get added.

Everything is rigorously tested in our own stores to not only make sure it works flawlessly the first time, but to also ensure it moves the needle and gets you closer to your goals.

PostPurchaseSurvey.com won't solve all your problems, but it will help you gain an edge over your competition.

3) PostPurchaseSurvey.com is the easiest survey solution on the market

Making it easy to get started, take action on and make money from customer survey data.

Software shouldn't require a training manual to be able to use. It should be intuitive and easy to start getting an ROI on that investment. You don't have time to "learn the platform" and you won't have to with PostPurchaseSurvey.com.

Conclusion:

Hopefully this helped answer some questions you had on how PostPurchaseSurvey.com and Enquire compare to each other and makes it easier to decide on the right survey solution for your business. If you're still not sure, give PostPurchaseSurvey.com a try for free and get started talking to your customers in seconds!