Chat with us, powered by LiveChat

Conversion Rate Optimization Survey Strategy

Improve conversion rate, increase sales.

images of 4 conversion rate optimization surveys
The 4 surveys that make up this strategy

Optimizing your website and brand to increase conversion rate? Use this Conversion Rate Optimization (CRO) Survey Strategy to find, in real time, ways to increase sales.

A Survey Strategy goes beyond just asking 1-off questions. Rather, it looks at the overall goal you are trying to accomplish and asks a series of questions best optimized to give you a full sight picture. 

With this Survey Strategy you'll learn:

  1. Areas on your website that are hurting conversions
  2. How you're viewed compared to your competition
  3. Brand issues turning away customers

Survey #1 - What almost stopped you from completing your purchase?

Here's how to configure your survey's settings:
Type: Open Ended
Targeting: All Customers

What almost stopped you from completing your purchase? survey question
What almost stopped you from completing your purchase?

Survey #2 - What do our competitors do better than what we do?

Here's how to configure your survey's settings:
Type: Open Ended
Targeting: All Customers

What do our competitors do better than what we do? survey question
What do our competitors do better than what we do?

Survey #3 - Was there a specific part of this website that was difficult to navigate?

Here's how to configure your survey's settings:
Type: Single Response
Targeting: All Customers
Randomization? No
Allow Other? No

Response options:

  • Yes
    • Followup Question: What part?
  • No
Was there a specific part of this website that was difficult to navigate? survey question
The initial question
what part? survey question
Follow Up Question

Next Steps:

Running this Survey Strategy is one of the fastest ways to start boosting your conversion rate. Every expert says you need to talk to your customers. Well now you can automate that process and talk to your customers on autopilot.

Can I add more questions?

Of course! Our Survey Strategy was developed through testing in our own mid-7 figure store. However, every store is unique and we encourage surveys being tweaked to best match your brand's needs.

What is CRO?

CRO or Conversion Rate Optimization is the process of increasing the percent of users who take a specific action on your website. In most cases this desired action is a sale. Things such as website speed, website copy and brand perception all play into conversion rate. That's why it's important to ask customers not just about issues on your website, but also how they view you in the overall marketplace.

Is it really free?

Yes! The Easy Post Purchase Survey Shopify App is free for 100 orders per month. You won't be automatically upgraded and your order limit resets every 30 days. Plus, we don't inject our branding onto your surveys. Even on the free plan :)

Where will people answer this survey?

This Survey Strategy will show on the Thank You page of your Shopify store. By surveying customers, you get insights

Do people really answer these surveys?

You'd be surprised! Our customers see an average of 50%+ response rates on their surveys. When was the last time you got 50%+ of your customers to do anything?!

Your turn:

Get started with Easy Post Purchase Surveys for free on Shopify.